I had two poor shopping experiences at the Ikea store in Schaumburg, IL. Not being satisfied with the outcome of both on 4/9/09 I wrote a detailed letter to Pernille Spiers-Lopez, IKEA's President (North America).
My letter clearly addressed my concerns noting the poor service and humiliation I experienced and emphasized the fact of my prior loyalty to the IKEA brand. Over a month later and I have not received an apology let alone an acknowledgment of concerns. This after spending close to $5,000 with the company!
I am left to wonder if IKEA values service and their customers just as much as making $28B a year in revenue.